Meet the founders.

Jeremy had sensitive skin for as long as he can remember. After making a spontaneous move from Chicago to Malaysia (thanks to COVID), he struggled to find affordable products that worked on his temperamental skin.

So he teamed up with his partner, Carmen. Together, they sourced for inclusive products that work for all skin types and brought them to one place.

"We believe you do not need to compromise when it comes to health and wellness."


Our mission statement focuses on 3 major areas:


    We are committed to bringing you products that are 100% plant powered and vegan-friendly. No animals harmed.


    Our mission is to highlight everyday essential products with innovative, inclusive formulations that work for most people.


    We use recycled PET and recyclable bottles. We're constantly exploring new strategies to reduce our impact on the environment.

Green & clean ingredients list.

Our products are 100% plant-based and do not contain SLS, sulfates, parabens, silicone, artificial dyes, or other harmful chemicals.

Better for the environment.

Utilising biodegradable surfactants, our products do not pollute greywater and septic systems. We use recyclable bottles in product packaging.